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The art of business
The art of business. Let’s start with a mea culpa. I’ve spent most of my career helping companies sell stuff — as creative director and...
Figure out what works, (keep it simple) and then ... bend the rules into interesting shapes.
Once your grasp the basics - you can apply it in interesting ways. Here are 7 things that are largely undisputed (check the research)....
People are human (strange and wonderful), not "consumers".
The more human you are, the more other humans will like you. Knowing, from centuries of history, literature and art, what moved people,...
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